Hypnosis in NYC

I’ve always been interested in  hypnosis in NYC, what that relationship has been and how it’s been evolving.

New York City is the mecca of Western medicine, much in the same way California is the alternative medicine capital. Within the last five years, however, NYC is beginning to adopt some methods that have been previously shunned or ignored.

New York City is the melting pot of the world, so why not benefit from the healing insight of the myriad of disciplines of the East and West?

Now, the entire country, including New York, is taking a closer look at nutrition, clinical hypnosis (neuroplasticity and Rational Cognitive Therapy, both of which are practiced at Gluck Solutions), yoga/meditation, and even, acupuncture. It’s about time clinical hypnosis got its rightful place in the public consciousness.

There’s still a long way to go despite the growing optimism. Hypnosis in NYC is where chiropractic was in the 1950s. It’s still confused with stage hypnosis, mysticism, and other misinterpretations provided in movies, television, and literature. But, we’re going in the right direction. Tons of my NYC clients, who have tried medication and psychotherapy, have been spreading the word that Medical Hypnosis really does work for quitting smoking, weight loss, and anxiety/depression.

It has taken, and will take more, years for hypnosis to come into its own. There are few NYC practitioners who have serious experience in the field or work to dispel the myths surrounding it, but in the end, it will become the cherished discipline that it deserves to be. Where else for this process to accelerate than in NYC? I have full faith in the future of NYC Hypnosis.

What is Neuroplasticity?

Neuroplasticity is the ability of the brain to change both structurally and functionally as a result of input from the environment. Plasticity can occur on the cellular level, which is involved in memory and learning, but also on a larger scale such as with cortical remapping in response to an injury. Dr. Errol Gluck’s branch of hypnosis has science on its side when it comes to changing your thinking into a positive weight loss tool.

Hypnosis Helps Marketers, Discovering True Feeling About Brands

Say “hypnosis”, and most people are likely to think of Vegas shows where a volunteer from the audience jumps upstage only to be embarrassed by barking like a Great Dane.

There is more to hypnosis.  According to a recent article from Ad Age, written by Bethe Snyder Bulik on June 12, 2012, hypnosis is more than a bad stereotype.  It can be the best way to tap into real feelings about products and brands.

The mission is to find, via hypnosis, the initial thoughts that brands make on consumers and use those imprints to build marketing strategies, create new product lines, add fresh insight for agency pitches or simply reaffirm brand connections.

David Charmatz, a media consultant and former VP of MTV Network’s Nick@Nite and TV Land research noted, “When we asked for first recollections of watching TV, they not only remembered it was “Howdy Doody’ but also which episode, and the room details, the smells in the room and the clothing they were wearing.”

The process starts with a focus group contacted by phone, where about 75% of phone respondents agree to be hypnotized.  After being put under, the leader asks questions, such as, what is the participant’s first experience with a specific product category or what is their most powerful experience with a specific brand. Under hypnosis, the participants can recall exact moments and often many specific details.

Some big time agencies seem to be exploring the use of hypnosis to gather information—and in one case, the result was the prestigious David Ogilvy Award from the Advertising Research Foundation.  This was for an Audi A6 campaign created after a hypnosis focus group was created to determine luxury car owners’ first experiences with Mercedes and BMW.

It was found that both luxury cars made deep impressions on the now middle-aged drivers when they were teens. They were able to recall feeling that the cars were truly special and unique. At that time, however, Audi had little presence, and thus was at an disadvantage.

Don Gloeckler, exec VP-chief research officer at the ARF, is familiar with the idea of hypnosis. “Legitimate marketers are not trying to manipulate consumers into doing something they don’t want to do. They’re really just trying to get consumers to articulate and remember an experience they would have trouble remembering on their own.”

Skepticism about the usefulness occurs with hypnosis and marketing too, however.  Most times, the research groups were named “deep-relaxation focus groups”. Hypnosis has some advantages over traditional focus groups, such as dominant respondents taking control, inaccurate recollections, overly cautious and emotionally guarded subjects, and the very human reaction of mimicking answers to an unknown question to avoid appearing foolish or uneducated.


Dr. Errol Gluck, CMH, of Gluck Solutions, has a top clinical hypnosis practice in NYC and is a Life Coach. Certified by the National Guild of Hypnotists to both practice and teach Clinical Hypnosis, Dr. Gluck creates an approach based on his 34 years of experience, his personal philosophy, and the patients themselves. Aside from helping some of the most powerful CEOs and athletes in the country, Dr. Gluck has also served as a public speaker, educator, advice columnist, and is currently the featured Hypnotist and Life Coach on “Living Better with Laura Smith” on WABC radio. He is a proud father of two daughters, and lives with his wife in Manhattan. For more information, please visit www.glucksolutions.org.

What is Hypnosis?

Hypnosis is a therapeutic technique that cures problems of all kinds by guiding your thought process to affect emotional change. By changing the way the brain processes information, you change your behavior for a desired outcome. Hypnosis is 100% safe, and you can terminate the session at any time since you are fully aware throughout the process.